Pengaruh Biaya Promosi Terhadap Peningkatan dana Tabungan Nasabah PT. Bank Rakyat Indonesia (Persero) Tbk. Unit Larangan Pamekasan

Abstract

The purpose of this study was to measure the magnitude of the effect of promotion costs to raise savings PT . Bank Rakyat Indonesia unit Larangan Pamekasan. PT . Bank Rakyat Indonesia ( Persero ) Tbk . is one state-owned bank , a financial institution whose business activities to collect funds from the public and run back the funds to the community and provide other banking services . This study uses a simple regression analysis is used to see how the dependent variable ( savings funds ) can be predicted by the independent variables ( cost of sale ) . The impact of the use of a simple regression analysis can be used to decide whether the rise and decline in the dependent variable can be done through raising / lowering the independent variable. Results of the study showed that the positive effect on the Promotion Cost Savings Fund Third Party Acquisition of BRI amounted to 45.8 % , the remaining 54.2 % were caused by other factors .