EFISIENSI PEMASARAN GULA SIWALAN DI KABUPATEN SUMENEP MARKETING EFFICIENCY OF PALMYRA SUGAR IN SUMENEP REGENCY

Abstract

Siwalan or often called tal (Borassus flabellifer L.) is one product of the leading estates in the Sumenep area which very potential to be developed mainly from the nira of siwalan used as raw material for palmyra sugar. The aim of this research is analyze the marketing efficiency in the supply chain of palmyra sugar in Sumenep. Results of this research showed marketing channel 1 has the lowest value of marketing efficiency index at 4.5, while the marketing channel 3 has the highest value of marketing efficiency index with a value of 95.65.

Keywords: Marketing Efficiency, Palmyra Sugar